Privacy Policy: The Pump Software Company Games
Effective date: October 18, 2026 Publisher: The Pump Software Company, LLC ("we", "us", "our") Contact: will@thepumpsoftwarecompany.com
This policy covers every mobile game The Pump Software Company, LLC publishes on Google Play and the Apple App Store (each one a "Game"): Handle With Care, Purrfect Fit, Daily Tangle, Smash Rivals, Pet Pile-Up and Armor Rush: Steel Hills, plus any future game that links to this page.
1. The short version
- You don't need an account. We don't ask for your name, email, phone number, contacts, photos, microphone or precise location.
- Your progress (levels, coins, unlocked items, settings) is stored on your device.
- Games with ads use Google AdMob. AdMob may use your device's advertising ID and basic device information to show ads and, if you allow it, personalized ads. Where the law requires it, you're asked for consent first and can change your choice in the Game at any time.
- Games with in-app purchases use Google Play Billing / Apple App Store to process payments and RevenueCat to keep track of what you've bought. We never see your card details.
- We don't sell your personal information.
2. Information we collect and why
| Data | Where it comes from | Why it's used | Shared with |
|---|---|---|---|
| Game progress and settings | Created as you play, stored on your device | Saving your game | Nobody (stays on device), unless cloud save is turned on (see below) |
| Advertising ID, IP address, device and app information (model, OS version, language, app version), ad interactions | Collected automatically by the Google Mobile Ads SDK | Showing ads, measuring ads, frequency capping, fraud prevention, and ad personalization if you consent | Google (AdMob) and its ad partners, under Google's policies |
| Consent choices | The consent message (Google User Messaging Platform) | Remembering your GDPR / US state privacy choices | |
| Purchase history (product IDs, transaction IDs, dates, prices, country) and a random anonymous app user ID | Google Play / App Store and RevenueCat | Delivering and restoring purchases, Remove Ads, subscriptions/passes, refunds, and preventing fraud | Google, Apple, RevenueCat |
| Cloud save data (a copy of your progress) | Only if cloud save is enabled in that Game | Restoring progress on a new device | Google Play Games Services (Saved Games) on Android; Apple iCloud / Game Center on iOS |
| Anonymous player ID, leaderboard scores, ghost replays (recorded moves, not video), game-event analytics | Only in Games using Unity Gaming Services, when enabled | Online opponents, leaderboards, cloud save, improving the Game | Unity Technologies |
| Invite/referral codes | When you share or open an invite link | Giving invite rewards to you and the friend you invited | Google Play Install Referrer; our link domain (play.thepumpsoftwarecompany.com) |
| Gameplay event counts (for example "level finished") | Created by the Game | Balancing and fixing the Game | Currently kept on the device only. If we add an analytics provider, we'll update this policy first |
| Crash reports | Google Play / Apple, if you've allowed it in your device settings | Fixing crashes | Google / Apple |
Sharing clips and results. Some Games let you share a GIF replay, a screenshot or a text result. The Game creates the file on your device and passes it to your phone's share sheet. You choose where it goes, and we don't receive a copy.
Permissions. The Games use internet, network state, vibration and billing permissions. The ads SDK also adds Android's advertising ID and Privacy Sandbox permissions. The Games do not ask for camera, microphone, contacts, location or photo-library access.
3. Which Game uses what
| Game | AdMob + consent | In-app purchases (Play/App Store + RevenueCat) | Cloud save | Unity Gaming Services | Share sheet | Invite links / referrer | Local progress |
|---|---|---|---|---|---|---|---|
| Handle With Care | Yes | Yes | Planned | No | No | No | Yes |
| Purrfect Fit | Not yet (planned) | Not yet (planned) | Planned | No | No | No | Yes |
| Daily Tangle | No | No | No | No | Text results only | No | Yes |
| Smash Rivals | Yes | Yes | Yes (Play Games Saved Games; iCloud/Game Center on iOS) | Planned (online opponents, leaderboards) | No | Yes | Yes |
| Pet Pile-Up | Yes | Yes | Planned | No | GIF replays | Planned | Yes |
| Armor Rush: Steel Hills | Yes | Yes | Planned | Planned (Weekly Cup leaderboards) | GIF clips | Yes (local codes) | Yes |
"Planned" means the feature is built but not switched on yet. This table will be updated before it is.
4. Third-party services
These providers handle data under their own privacy policies:
- Google AdMob / Google Mobile Ads: https://policies.google.com/privacy and https://policies.google.com/technologies/partner-sites
- Google Play (Billing, Play Games Services, Install Referrer): https://policies.google.com/privacy
- Apple (App Store, iCloud, Game Center): https://www.apple.com/legal/privacy/
- RevenueCat: https://www.revenuecat.com/privacy
- Unity Technologies (Unity Gaming Services): https://unity.com/legal/privacy-policy
5. Your choices
- Ad personalization: use the Privacy / Privacy Options button in the Game where it's shown, or reset or delete your advertising ID in your device settings (Android: Settings > Google > Ads; iOS: Settings > Privacy & Security > Tracking).
- Remove Ads: the Games that sell it remove banner and interstitial ads. Opt-in rewarded ads may stay.
- Cloud save: you can sign out of Google Play Games or iCloud at any time.
6. Data retention
- Local progress stays on your device until you reset it in the Game's settings, clear the app's data, or uninstall.
- Purchase records are kept by Google/Apple and RevenueCat for as long as needed to deliver and restore purchases, and for as long as required by law (e.g. tax records).
- Cloud saves stay in your Google or Apple account until you delete them.
- Ad data is kept by Google under its retention policies.
7. Deleting your data
- On your device: use the reset-progress option in the Game's settings, or uninstall the Game.
- Data held by us or our providers: email will@thepumpsoftwarecompany.com with the subject "Delete my data". Tell us the Game's name, the email or Google account you use, and your player ID if the Game shows one. We'll delete what we can link to you within 30 days and confirm by email. Purchase records we're legally required to keep are kept only for that purpose.
- More details: https://thepumpsoftwarecompany.com/games/delete-data
8. Children
Our Games are made for a general audience and are not directed at children under 13 (or the minimum age in your country). We don't knowingly collect personal information from children. Ads are set to be suitable for all ages. If you believe a child has given us personal information, contact us and we'll delete it.
9. International users and your rights
We are based in the United States, and our providers may process data in the US and other countries.
- EEA/UK (GDPR): we rely on your consent for personalized ads and on legitimate interests or contract for running the Game and processing purchases. You can ask to access, correct, delete or export your data, object to or restrict processing, withdraw consent at any time, and complain to your local data-protection authority.
- California and other US states: you can ask to know, delete or correct personal information, and to opt out of "sale" or "sharing" for targeted advertising, which you can do through the in-Game privacy options or your device's ad settings. We don't sell personal information for money, and we won't treat you differently for using these rights.
To use any of these rights, email will@thepumpsoftwarecompany.com.
10. Security
Data sent between the Games and our providers is encrypted in transit (HTTPS). We collect as little as we can and don't run our own user database. No system is completely secure, though.
11. Changes
If we change this policy, we'll post the new version here with a new effective date. If the change is significant, we'll also announce it in the Games.
12. Contact
The Pump Software Company, LLC Email: will@thepumpsoftwarecompany.com